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Snapfari

BRIEF

Through a mobile zoo companion application, our aim was provide users with an exciting, enjoyable, long lasting experience that will encourage more frequent visits to the zoo, as well as create a positive digital presence that will help users feel more connected and inspire other patrons to participate in this digital experience.

CLIENT

RIT Interactive III

ROLE

UX / UI Design

DURATION

10 Weeks

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ENTERTAINMENT

93% of people agree that their family enjoys seeing and experiencing animals up close and personal at both zoos and aquariums

EDUCATION

94% of people feel that zoos and aquariums teach children about how people can protect animals and the habitats they depend on

CONSERVATION

79% of people feel better about companies that contribute to and support wildlife conservation at both zoos and aquariums

CONSUMERISM

66% of people are more likely to buy products and services from those companies that support conservation of animal habitats

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Visitors are primarily

woman and mothers, age 25-35,
and a household income of $50k Р75k

FIRST ITERATION

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After creating the first iteration, I decided to enhance the stylization of the interface to be more stimulating and inviting. I achieved this by expanding upon the use of color, texture, and depth throughout the design.

SECOND ITERATION

FINAL DESIGN